The phrase fish in a barrel not the ocean is often bandied about in business circles but Single Screw Barrel Of Injection Moulding Machine very few stop to think about it. In an effort to clarify what this should mean to your marketing effort, here is an explanation.

In the very basic sense, fishing in the ocean means reaching some prospects in a loosely defined area. Here's an example: You own a heating and air conditioning company and decide to run a TV commercial. Despite the fact you supposedly reach the right audience about 5% of the viewers are interested in what you're selling. Doing the quick math here, that means 95% don't pay any attention. Now you're playing the name recognition, educate the consumer game. Your sales rep probably justified your big cash outlay by using those exact terms. You are fishing in the ocean. Will you catch some new prospects? Yes. Is it a good use of your ad dollars? No!

Fishing in a barrel means reaching the greatest number of prospects in a tight, targeted area. For instance, the HVAC company in the above example, uses ad dollars for an online campaign sending an offer-filled, content rich e-newsletter to prospects who've asked for it, placing keyword-targeted pay per click ads, and sending emails to yet another opt-in list of subscribers. Hey, these prospects are already interested in what you sell. They just have to be convinced to do business with you. Will you catch more new prospects this way? Yes! Is this a better use of ad dollars? Yes!

In a crowded advertising marketplace where everyone is clamoring for attention, you have to be different. You can't afford to do things the same old way anymore. A yellow pages listing, some broadcast commercials and ads in the paper just don't cut it. You have to go cyber and your message has to be viral.

Find the right bait, and start fishing in a barrel. Watch and see how many new prospects you will have on the hook.

Microclimates. Which plants prefer which location? Choose plants according to the conditions suitable for their optimum growth. Plants such as begonia (Begonia x semperflorens), coleus (Coleus x hybridous), and Fuchsia (Fuchsia x hybrida) prefer shaded areas while geraniums (Pelargonium x hortorum), marigolds (Tagetes erecta), and petunia (Petunia x hybrida) prefer full sun. Wind can be a major factor and damage fragile plants. Choose plants that are wind tolerant such as many of the grasses; the sound of the rustling of the grasses as the wind blows through them is very pleasing to the ear.

Soil. I buy pre-mixed potting soil from the garden centers or shopping malls. These are generally lighter in weight to carry, sterilized to prevent weed seeds from germinating, and contain a lot of peat moss that helps loosen the soil so that it doesn't compact in pots. I also buy organic soil that doesn't have artificial chemicals added as I dump my pots of used soil into the garden where I grow vegetables.

Watering. Check daily as container plants often dry out more quickly. This is especially true if you are using clay pots. Make sure pots have drainage holes, as roots sitting in water will rot. When there has been excessive rain or water, empty saucers that are full. If you garden on a balcony sit plants on something to catch the water so that it doesn't run down on your neighbours.